Photographing Real Estate Properties for sales by Canberra Photographer
Chris Canham Part 2 of 2
A lot of Real Estate Agencies here in Canberra will opt for buying their own cheap to mid range digital camera and go and do the photography themselves without any real idea on what is good composition, the right angles, using Light whether it be Strobe, available or a mix of both but to be honest I don’t see any real harm in this strategy as it is a simple statement I think by the agent that if they will not pay a professional for representation of a vendors home to market, at what is a realistically lo Ball figure price wise then the vendor might ask the question—“Where else are they cutting corners on the sale of my property”
Try and Document for Real Estate Purposes as many rooms, angles and key exterior shots of the property and always remember that if you are charging a ridiculously low price then all that will present itself at the end of the day is more and more work at a bitterly set figure and the potential downfall of what can be rewarding work both fiscally and creatively and a burnout at the other end where you are doing mass amounts of dusk work photography for no money and missing your dinner at home (and family time)
Agents will try and get the absolute lowest dollar figure for your work which in my experience creates a conundrum as there is their own reference often to the “Highest Levels of service standards and professionalism” but don’t want to pay another professional in another industry what they are worth— I believe that the reason for this is that many so called “professional photographers” don’t really have a grasp on any element of what it means to be and produce professional standards of work and will therefore undercut the market to get in to a job or 2.
My advice to agents is remember your commission is astronomically bigger than the going rate for a service—image creation—“image being everything” and the real sales pitch for buyers and for Canberra Photographers to charge what they are worth.
Chris Canham is a Canberra Photographer who takes amazing children’s portraits. Check out his new section on Portrait Photography Canberra and Event Photography Canberra. Find him on Google places at: Chris Canham Canberra Photographer.